About This Project
Fresh Tastes is a program designed to make healthy food and drinks a part of everyday life at school, from the classroom through to the canteen, school events and at home. The program includes activities and incentives for schools to help them bring about a culture of healthy food and drinks.
26 Hundred were engaged to develop branding Fresh Tastes and 4 other sister programs – Ride or Walk to School, Kids at Play, Healthy Food at Sport and It’s your move.
The branding for each program needed to be similar enough that when shown together they would look like sister programs, but different enough to be a brand of itself.
Collateral included; signage, documents, custom illustrations, brand guidelines, newsletters and templates.
In this Project
> Print Design